Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
Background Information
What is Barrier Analysis
Behavior change theory
Seeing the need
Fisherman story
Seven steps
The "Exercise" exercise
How to Conduct Barrier Analysis

Masai villagers shaking hands

  The "Exercise" Exercise
Now that you have seen two examples of how Barrier Analysis has been conducted in the field, you may want to do a simpler analysis as a practice activity with a group of your friends or colleagues (while you are offline). You can use Doer/Non-Doer Analysis which examines a limited set of determinants. This tool was developed by the Change Project at AED.

To use the Doer/Non-Doer Analysis, assemble a group of friends or colleagues and use the directions in, “AED’s “Exercise” Exercise (using Doer/Non-Doer Analysis) Download Adobe Acrobat Reader (33kb).” It’s best to do this with a larger group of people, but 20 or more should be adequate for the purpose of demonstrating the method.

During that exercise, you will be using the Participant Survey Download Adobe Acrobat Reader (19kb) , so be sure to have adequate copies of that questionnaire on hand during the activity.

Once you have had people fill out the Participant Survey (per the instructions) you can use the document, “Trainer Instructions for Coding and Presenting “Exercise” Exercise Results Download Adobe Acrobat Reader (31kb)” to guide the coding and presentation of the data. That document refers to the “Coding Guide for ‘Exercise’ ExerciseDownload Adobe Acrobat Reader (123kb) .

This exercise is not essential for learning how to do Barrier Analysis, but it can give you a better idea of how the comparison of Doers and Non-Doers is done and how the results of a survey of Doers and Non-Doers can be analyzed.



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© November 2004

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