positive attributes associated with the action.”
Attributes are characteristics of something. In addition
to the seven determinants presented above (which are barriers),
there are things that are sometimes associated with a given
preventive action that may make a person more likely to do
a positive behavior or less likely to do a given negative
behavior. These things may or may not have anything to do
with health or other aspects of community development, nor
do they necessarily have anything to do with the other barriers.
These are things that have to do with personal preferences:
what gives the person enjoyment and fulfillment in life (positive
attributes of the action) and the things that they dislike
(negative attributes of the action).
Concerning ORS, what are some of the reasons that a person
MAY NOT use ORS that would not have anything to do with its
ability to prevent dehydration (i.e., the negative attributes)?
A mother might say that it does not "stop the diarrhea
immediately," "it tastes bad," or "it
makes my child vomit."
Concerning using natural pesticides, what might be positive
attributes of that behavior that might make it more likely
that someone will use them?
A farmer may say that "natural pesticides are not as
dangerous to my family" or "the marigolds are pretty
and make my garden look better." For ORS, a mother might
say that she uses it because it makes her child feel better
and gives him or her more strength. (The potassium in ORS
often makes children become more active after they take it.)
The positive things about an action can act as a "counterbalance"
to the negative attributes and other barriers that may otherwise
keep someone from taking action. For example, a mother may
use ORS just because it keeps her child more alert and happier,
despite the fact that she does not believe that it will prevent
dehydration or shorten the diarrheal episode. A mother might
bring her child to immunization posts just so she can spend
some time with her friends.
information on Self-Efficacy