Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
Background Information
What is Barrier Analysis
Behavior change theory
Seeing the need
Fisherman story
Seven steps
The "Exercise" exercise
How to Conduct Barrier Analysis

Masai villagers shaking hands

  Example - Kenya

In July, 2002, field staff for Food for the Hungry’s Title II project in Kenya were taught to use Barrier Analysis. Please look through the materials listed below to gain a better understanding of how the types of documents were generated during the process.

Following training in Barrier Analysis, staff members developed a question guide to analyze why people in the Marsabit area of Kenya were not purifying their water (See Question Guide for Barrier Analysis: Water Purification Download Adobe Acrobat Reader (13kb)). At this point in the development of Barrier Analysis, there was no comparison of Doers and Non-Doers, so questions were applied to both Doers and Non-Doers alike in focus group discussions. Questions were asked of both community leaders and mothers of young children (in separate groups).

The results from the analysis are presented in the document, Results Table for Kenya Barrier Analysis (July 2002) Download Adobe Acrobat Reader (37kb). Following the focus groups, the staff members filled out each row of this table, starting with "To what degree is this a barrier?" They then examined the current messages that address the barriers then noted which ones needed to be modified and developed some new messages. Lastly, for each barrier, they noted the changes needed in the project design, then wrote indicators that could be used to monitor the changes in behavior. This was done for each barrier and for "positive attributes of the action," as well. For positive attributes, staff members focused on how these positive attributes could be used to better promote the behavior.

When summarizing your information using Barrier Analysis, you can use the Barrier Analysis Results Summary Table Download Adobe Acrobat Reader (14kb), which incorporates the Doer and Non-Doer comparison.

Example - Dominican Republic
Using Barrier Analysis
Perceived Susceptibility
Perceived Severity
Perceived Action Efficacy
Perceived Social Acceptability
Perceived Self-Efficacy
Cues for Action
Perception of Divine Will
  Negative and Positive Attributes
  Example - Kenya

Next (The exercise)

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© November 2004

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