Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
Background Information
What is Barrier Analysis
Behavior change theory
Seeing the need
Fisherman story
Seven steps
The "Exercise" exercise
How to Conduct Barrier Analysis

Masai villagers shaking hands

  Negative and Positive Attributes Associated with the Action

Which questions could you use to determine if this barrier kept people from taking preventive action (purifying their water)?

The following questions are examples that were used in the Dominican Republic. Your questions may vary.

  • Let's talk about purifying water with bleach. Have you consumed water that was purified in this way? (And with iodine?) (If anyone says, Yes, ask:)

    • What did you NOT like about that water? Did you like the taste? How did you feel about the time needed to prepare it?

    • What DID you like about that water?

  • If you add bleach to your drinking water to purify it, will it damage the water or cause any health problems in those who drink it? And with iodine?

What sort of negative attributes do you think people may have mentioned?

RESULTS: There were quite a few negative attributes of using bleach to purify water. For one, the smell reminded women of washing clothes. Many people did not like the taste, either. Some people had heard that bleach was poisonous or could turn your skin white. On the other hand, they had heard very good things about iodine and knew that some people had received it from the doctor (“so it must be good for you!”). A “taste test" was also done to see how people liked the taste of raw (untreated), boiled, chlorinated, and iodized water. They liked the iodized and raw water the best, and the chlorinated and boiled water the least. They claimed that boiled water tasted “flat” and metallic.

NOTE: These findings are “location specific.” If you went to a different country or even a different area, you would not expect to find the same results. You would need to repeat the analysis in different locations in a project area to assure that results are fairly consistent across a given area. Also, if there are multiple ethnic groups in a project area, Barrier Analysis should be done with each group separately since practices are often quite different across different groups.

Example - Dominican Republic
Using Barrier Analysis
Perceived Susceptibility
Perceived Severity
Perceived Action Efficacy
Perceived Social Acceptability
Perceived Self-Efficacy
Cues for Action
Perception of Divine Will
Negative and Positive Attributes
  Example - Kenya

Next (Example - Kenya)

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© November 2004

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