Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
 
Background Information
 
What is Barrier Analysis
1.
Behavior change theory
2.
Seeing the need
3.
Fisherman story
4.
Determinants
5.
Seven steps
6.
Examples
7.
The "Exercise" exercise
 
How to Conduct Barrier Analysis
 

Masai villagers shaking hands


  Perception of Divine Will

"Is it God's will (or the gods’ will) that I

  • should not have the problem, or

  • that I overcome the problem?"

We did not explore this barrier in the Dominican Republic; it was added as a determinant after the D. R. experience.

Which questions could you use to determine if this barrier kept people from taking preventive action?

 

Example - Dominican Republic
Using Barrier Analysis
Perceived Susceptibility
Perceived Severity
Perceived Action Efficacy
Perceived Social Acceptability
Perceived Self-Efficacy
Cues for Action
Perception of Divine Will
  Negative and Positive Attributes
  Example - Kenya
Overview

Next (Negative and Positive Attributes)


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© November 2004

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