Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
Background Information
What is Barrier Analysis
Behavior change theory
Seeing the need
Fisherman story
Seven steps
The "Exercise" exercise
How to Conduct Barrier Analysis

Masai villagers shaking hands

  Cues for Action

(Can I remember to do it?)

Which questions could you use to determine if this barrier kept people from taking preventive action (purifying their water)?

The following questions are examples that were used in the Dominican Republic. Your questions may vary.

  • When you do purify your water, is it easy to remember to purify it each day? Are there times when you forget?

  • Could you ask for/Do you remember to ask for purified water for your children when you visit other people?

  • Do you find it easy or difficult to remember the recipe for purifying water?

RESULTS: People could remember to purify their water with bleach when they knew how, but they had trouble remembering how to do it, the "recipe" for purifying water. Moreover, people had heard a host of different messages about how to purify water with bleach. People would say, "You use 5 drops to a gallon... or is it 20 drops per gallon? Or 1/4 cup per barrel?" People could not agree, and it was obvious that there were too many messages floating around that confused people.


Example - Dominican Republic
Using Barrier Analysis
Perceived Susceptibility
Perceived Severity
Perceived Action Efficacy
Perceived Social Acceptability
Perceived Self-Efficacy
Cues for Action
Perception of Divine Will
  Negative and Positive Attributes
  Example - Kenya

Next (Perception of Divine Will)

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© November 2004

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