Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
Background Information
What is Barrier Analysis
Behavior change theory
Seeing the need
Fisherman story
Seven steps
The "Exercise" exercise
How to Conduct Barrier Analysis

Masai villagers shaking hands

  Perceived Social Acceptability

(Do friends/family/neighbors approve of the promoted action?)

Which questions could you use to determine if this barrier kept people from taking preventive action (purifying their water)?

The following questions are examples that were used in the Dominican Republic. Your questions may vary.

  • What do people in this community think about boiling water to purify it? Chlorinating it? Using iodine? Are there people who think it’s a bad idea or that it can hurt you? Are there people who think that it is not necessary?

  • What type of people purify their drinking water?

  • Who do you know that purifies their drinking water? Why do they do it? To whom do they give the purified water?

RESULTS: There were no social taboos about purifying water with bleach or iodine or boiling. Family members and neighbors would not think you were a snob or strange.
Example - Dominican Republic
Using Barrier Analysis
Perceived Susceptibility
Perceived Severity
Perceived Action Efficacy
Perceived Social Acceptability
Perceived Self-Efficacy
Cues for Action
Perception of Divine Will
  Negative and Positive Attributes
  Example - Kenya

Next (Perceived Self-Efficacy)

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© November 2004

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