Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
 
Background Information
 
What is Barrier Analysis
1.
Behavior change theory
2.
Seeing the need
3.
Fisherman story
4.
Determinants
5.
Seven steps
6.
Examples
7.
The "Exercise" exercise
 
How to Conduct Barrier Analysis
 

Masai villagers shaking hands


  Perceived Action Efficacy

(Does the preventive action work?)

Which questions could you use to determine if this barrier kept people from taking preventive action (purifying their water)?

The following questions are examples that were used in the Dominican Republic. Your questions may vary.

  • When a person adds bleach to his/her drinking water, will that make it safe to drink? Why? Will that help prevent diarrhea? Typhoid? Other diseases?

  • When a person adds iodine to his/her drinking water, does that make it safe to drink? Why? Will that help prevent diarrhea? Typhoid? Other diseases?

  • When a person boils his/her drinking water for 30 minutes, does that make it safe to drink? Why? Will that help prevent diarrhea? Typhoid? Other diseases?

  • What are the principal causes of diarrhea in this community? (You would use this question to see if the reasons they give for the problem are linked with the behavior. For example, if they think that “evil eye” is the reason why children have diarrhea and dehydration in their community, they probably will not believe that ORS could help eliminate it.)

RESULTS: Mothers said that, yes, purifying dirty water helps prevent diarrhea. Adding bleach and boiling works. They had not heard of adding iodine to water. Regardless, they believed that their water was pure and did not need to be purified.
Example - Dominican Republic
Using Barrier Analysis
Perceived Susceptibility
Perceived Severity
Perceived Action Efficacy
Perceived Social Acceptability
Perceived Self-Efficacy
Cues for Action
Perception of Divine Will
  Negative and Positive Attributes
  Example - Kenya
Overview

Next (Perceived Social Acceptability)


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© November 2004

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