Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
 
Background Information
 
What is Barrier Analysis
1.
Behavior change theory
2.
Seeing the need
3.
Fisherman story
4.
Determinants
5.
Seven steps
6.
Examples
7.
The "Exercise" exercise
 
How to Conduct Barrier Analysis
 

Masai villagers shaking hands


  Perceived Severity

(Is the problem very serious?)

Which questions could you use to determine if this barrier kept people from taking preventive action (purifying their water)?

The following questions are examples that were used in the Dominican Republic. Your questions may vary.

  • Are the diseases caused by dirty water simple diseases or dangerous diseases?

  • Can people die from drinking dirty water?

  • Can people die from diarrhea or other waterborne diseases?

RESULTS: People believed that, yes, waterborne diseases are deadly.
Example - Dominican Republic
Using Barrier Analysis
Perceived Susceptibility
Perceived Severity
Perceived Action Efficacy
Perceived Social Acceptability
Perceived Self-Efficacy
Cues for Action
Perception of Divine Will
  Negative and Positive Attributes
  Example - Kenya
Overview

Next (Perceived Action Efficacy)


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© November 2004

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