Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
Background Information
What is Barrier Analysis
Behavior change theory
Seeing the need
Fisherman story
Seven steps
The "Exercise" exercise
How to Conduct Barrier Analysis

Masai villagers shaking hands

  Perceived Susceptibility

(Could I get that disease? Could that problem happen to me?)

Which questions could you use to determine if this barrier kept people from taking preventive action (purifying their water)?

The following questions are examples that were used in the Dominican Republic. Your questions may vary.

  • What do you think about the quality of water in this community? Is it pure? Is it pure enough to drink?

  • Are there people here that get sick from drinking the water here? How often does that happen? What is in the water that makes people sick?

  • Do you think that you will have diarrhea or another disease caused by dirty water in the next few months?

  • Do you think that your children will get diarrhea or another disease caused by dirty water in the next few months?

  • What are the diseases or health problems that you can get when you drink water that is contaminated or dirty?
RESULTS: Mothers said that, yes, they and their children could get diarrhea and other bad diseases caused by bad water. However, they thought that their water was pure. Therefore, while they believed that they were susceptible to diarrhea, they believed that they were not susceptible to water-borne diseases in their current living situation.
Example - Dominican Republic
Using Barrier Analysis
Perceived Susceptibility
Perceived Severity
Perceived Action Efficacy
Perceived Social Acceptability
Perceived Self-Efficacy
Cues for Action
Perception of Divine Will
  Negative and Positive Attributes
  Example - Kenya

Next (Perceived Severity)

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© November 2004

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