Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
Background Information
What is Barrier Analysis
Behavior change theory
Seeing the need
Fisherman story
Seven steps
The "Exercise" exercise
How to Conduct Barrier Analysis

Masai villagers shaking hands

  Examples - Using Barrier Analysis

Why Don’t Mothers Purify Their Water in the Sugar Cane Camps of the Dominican Republic?

Now that we have described what Barrier Analysis is and the seven steps involved in the actual process, we want to look at two examples from the field.

Diarrhea was found to be very high in bateyes (sugar cane camps) in International Child Care’s child survival project area in the Dominican Republic. The staff knew that water purification was very low from the KPC survey done at baseline. In response to the situation, the staff wanted to determine why water purification was done by so few families. The staff members believed that the reasons for the lack of water purification (as well as the high prevalence of diarrhea) were (1) that mothers had not heard the current health education messages (e.g., "Boil your water for 15 minutes") often enough, and (2) that people were just too lazy to do it. A focus group guide was prepared using questions to examine each determinant. Then focus groups were done in three different communities in one day, talking mostly with mothers of young children but also with other people in the community. The study examined three related behaviors at once: purification of water by boiling, using bleach, and using iodine. We will now look at the questions that were used, what the staff members found, and what was done about it.

Example - Dominican Republic
Using Barrier Analysis
Perceived Susceptibility
Perceived Severity
Perceived Action Efficacy
Perceived Social Acceptability
Perceived Self-Efficacy
Cues for Action
Perception of Divine Will
  Negative and Positive Attributes
  Example - Kenya

Next (Perceived Susceptibility)

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© November 2004

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