Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
Background Information
What is Barrier Analysis
Behavior change theory
Seeing the need
Fisherman story
Seven steps
The "Exercise" exercise
How to Conduct Barrier Analysis

Masai villagers shaking hands

  Doer/Non-Doer Analysis

In this guide we will also be using a tool known as a Doer/Non-Doer Analysis, which has shown that comparing the responses of people who do a behavior (the Doers) with those who do not (the Non-Doers) can be very useful in identifying the most important barriers. Doer/Non-Doer Analysis is part of a very useful framework – the BEHAVE Framework – that can be used for planning your behavior change activities. (See below for more information on this framework.) This comparison of people who do and do not do a behavior has been very helpful in sorting through which determinants are the most important ones on which to focus during health promotion and program design. We have borrowed from this Doer/Non-Doer Analysis tool in development of Barrier Analysis by adding in a comparison of Doers and Non-Doers when examining the eight determinants.

Barrier Analysis can be done using two separate formats. In the first format, we ask questions of people in focus groups. Focus groups of Doer and Non-Doers are compared. In the second format, we ask the questions of individuals in a survey and then compare their responses based on whether they are Doers or Non-Doers

Barrier Analysis can be done quite rapidly. If you have two people available to carry out Barrier Analysis, the analysis process can take 1-2 days for each behavior that you study. A larger group can generally analyze more behaviors in the same amount of time.

  Behavior Change Theory
  Change Theories
Four Factors
  Four Factors Quiz
Doer/Non-Doer Analysis
  BEHAVE Framework

Next (BEHAVE Framework)

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© November 2004

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