Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
 
Background Information
 
What is Barrier Analysis
1.
Behavior change theory
2.
Seeing the need
3.
Fisherman story
4.
Determinants
5.
Seven steps
6.
Examples
7.
The "Exercise" exercise
 
How to Conduct Barrier Analysis
 

Masai villagers shaking hands


  Determinant Exercises

Match the following determinants with the phrase that best describes it. In each box, enter the number of the phrase that best describes the determinant.

Phrases:

  1. The preventive action works.
  2. It’s easy to do.
  3. I can get the disease.
  4. I can remember to do it.

Determinants:




For each of the following examples, give the nmber of the barrier to which it pertains

  1. Perceived Susceptibility
  2. Perceived Severity
  3. Perceived Action Efficacy
  4. Perceived Social Acceptability
  5. Perceived Self-Efficacy
  6. Cues for Action
  7. Perception of Divine Will
  8. Negative and Positive Attributes of the Action
 


 

Determinants
Determinants Introduction
Perceived Susceptibility
Perceived Severity
Perceived Action Efficacy
Perceived Social Acceptability
Perceived Self-Efficacy
Cues for Action
Perception of Divine Will
Negative and Positive Attributes
Determinant Exercises

 

Next (Seven steps)


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© November 2004

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