Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
Background Information
What is Barrier Analysis
Behavior change theory
Seeing the need
Fisherman story
Seven steps
The "Exercise" exercise
How to Conduct Barrier Analysis

Masai villagers shaking hands

  The BEHAVE Framework

Barrier Analysis is just one tool that you should have in your behavior change toolbox. It is also important to have an overall framework that will guide your Behavior Change Communication, helping you ask the right questions and make the right decisions when developing your program’s behavior change strategy. A great way to lead your project staff through these questions and decisions is by using the BEHAVE Framework, which has been graciously shared with the PVO child survival community by AED’s Change Project. The BEHAVE framework is a strategic planning tool for managers of BCC programs that enables them to decide what data is needed at each step in a project and to focus on the target group’s point of view. BEHAVE employes easy-to-use tools based on principles of behavioral science to make four strategic decisions:

  1. who the primary target groups are that should be reached for BCC (given the behaviors that will be promoted);

  2. what actions should be taken to change behavior;

  3. what the psychosocial, structural, or other determinants and factors are that make the most difference in the target group’s choice to act; and

  4. what strategies will be effective in addressing those determinants and factors.

The BEHAVE framework has been used to guide BCC message development and program activities in health programs in schools, workplaces, and the training of change agents and peer educators. For more information on the framework, please see the following resources

Workshop Guides for BEHAVE Framework for Program Planning

BEHAVE Framework Overview Power Point Overview PowerPoint

BEHAVE Framework Quiz

  1. The reason that we want to compare Doers and Non-Doers when doing Barrier Analysis is that it helps us sort through which determinants are the most important ones on which to focus during health promotion and program design.

    True False

  2. Two people can carry out the Barrier Analysis process in 1-2 days for each behavior that you study. Larger groups can analyze more behaviors in the same amount of time (1-2 days).

    True False



  Behavior Change Theory
  Change Theories
Four Factors
  Four Factors Quiz
  Doer/Non-Doer Analysis
BEHAVE Framework


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© November 2004

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