Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
Background Information
What is Barrier Analysis
How to Conduct Barrier Analysis
Defining the goal, behavior & target group
Developing the behavior question
Developing questions about determinants
Organizing the analysis sessions
Collecting field data
Organizing and analyzing results
Using the results

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  Using the Results of Barrier Analysis

Now we come to the seventh and last step in Barrier Analysis: using the results.

Ways you can use the results of Barrier Analysis:

  • Promote and advertise advantages of a behavior

  • Decrease things that make it difficult to do the behavior (barriers)

  • Make changes to your program design to reach certain groups with specific messages and to make it easier for people to do the behavior (e.g., increasing social support and the availability of supplies or training needed to do the behavior)

  • Increase support of the behavior among people who disapprove·

  • Identify people who are advocates of the behavior so that they can be asked to give testimonies about the behavior

Discuss and document the results of your Barrier Analysis with your group members using the Key Behavior Change Messages and Program Activities form Download Adobe Acrobat Reader (45kb). In addition to modifying and adding educational messages, you will often discover ways in which you can modify or add to your program design to confront the different barriers to - and promote the advantages of - A summary of the ways you can use the results of your own Barrier Analysis are in the table, Potential Applications for Barrier Analysis Download Adobe Acrobat Reader (52kb). The table also gives ideas on how to use the positive attributes of a behavior to gain more adopters of the behavior.

The Barrier Analysis tool helps you gain understanding about the differences between those people in your community who have already adopted a behavior and those people who have not yet made the choice to do so. It helps you choose strategies that will work and are based on the differences that matter, giving you a firm theoretical foundation on which to base your interventions. It does not provide absolute certainty, but it does give you a way to empirically target the most likely strategies for specific target groups. We hope that this will be a useful tool in your efforts to help the communities that you serve.

Congratulations! You have completed the Barrier Analysis Training.

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© November 2004

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