Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
 
Background Information
 
What is Barrier Analysis
 
How to Conduct Barrier Analysis
1.
Defining the goal, behavior & target group
2.
Developing the behavior question
3.
Developing questions about determinants
4.
Organizing the analysis sessions
5.
Collecting field data
6.
Organizing and analyzing results
7.
Using the results
 

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  Organizing the Analysis Sessions

Now we come to the fourth step in carrying out Barrier Analysis: organizing the actual focus group or individual interview sessions. This should be done in the same way that you organized the field practicum (see instructions Field Practicum). However, you will do several things differently:

  • Rather than using both formats, just use one format, either individual interviews or focus groups. You can review the advantages and disadvantages of each format in making your decision.

  • Rather than just doing the study in two communities, do it in at least three communities for each cultural group of importance. Divide up your team in order to assign small teams to cover each community (in order to conduct the study rapidly).


Next (Collecting field data)


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© November 2004

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