Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
 
Background Information
 
What is Barrier Analysis
 
How to Conduct Barrier Analysis
1.
Defining the goal, behavior & target group
2.
Developing the behavior question
3.
Developing questions about determinants
4.
Organizing the analysis sessions
5.
Collecting field data
6.
Organizing and analyzing results
7.
Using the results
 

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  Developing Questions About Determinants: Focus Groups

Focus Groups

The third step in conducting Barrier Analysis is developing questions about the eight determinants. You will proceed differently here depending on whether you are using the focus group approach (discussed in this session) or the individual interview approach (discussed in the next session).

The focus group approach was the approach initially used in Barrier Analysis. The questions used in focus groups are much more open-ended and rich. Working with a focus group allows you to probe further into the details concerning the behavior. Keep in mind, though, that people in the group can influence each others’ responses and that may create a bias. Also you will not be able to quantify the degree to which a given opinion is common when using a focus group. However, you should be able to get an overall sense of which determinants are most important for a given behavior, especially when people within each group (the Doer group or Non-Doer group) have fairly similar views.

Using the following guide, develop focus group questions to determine barriers related to the behavior you have chosen.

Developing Question Guides for Use with Focus Groups Download Adobe Acrobat Reader (74kb)

 

  Developing Questions About Determinants
Focus Groups
  Individual Interviews
  Good Interviewing Techniques

Next (Developing Questions: Individual Interviews)


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© November 2004

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