Food for the Hungry Logo Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs
Background Information
What is Barrier Analysis
How to Conduct Barrier Analysis
Defining the goal, behavior & target group
Developing the behavior question
Developing questions about determinants
Organizing the analysis sessions
Collecting field data
Organizing and analyzing results
Using the results

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  Collecting Field Data

Through Focus Groups

Now we come to the fifth step in the process: collecting field data for Barrier Analysis.

Field data for Barrier Analysis can be collected through focus groups by organizing three focus groups or more per behavior to be studied. By collecting the data in two to three separate groups, you can see if the results that you are finding can be generalized to the larger project area. If results vary greatly from one focus group to another, you may need to conduct more focus groups until you get a better idea of the true reality. If different cultural groups are present in an area, a separate set of focus groups should be done for each cultural group of importance (because behaviors often vary greatly between different groups).

During the focus groups, one or more Facilitators from your organization should conduct the discussion using the focus group guide developed earlier (see Session 14) with questions on each of the eight barriers and positive attributes of the action. Choose someone for the Facilitator role who has been trained in the use of Focus Groups. Food for the Hungry's sample focus group training notes.

One or more Reporters should also be designated, separate from the Facilitator, to take detailed notes of what people say during the focus group. Choose people for the Reporter role who can write quickly and give attention to detail. As they write up the results, they should also note what sort of attitudes they sense in the participants (e.g., based on their tone of voice and body language).

If the group being interviewed feels comfortable with having its conversation taped, a tape recorder can be used to later aid in analysis. If anyone in the group is not comfortable with being taped, a recorder should not be used.

Through Individual Interviews

Field data for Barrier Analysis can also be collected through individual interviews of 60 or more people. Preferably, you will want to interview at least 30 Doers and 30 Non-Doers in order to be able to compare the two groups. The questionnaire used during this survey is the one developed earlier (see Developing Questions about Determinants) for individual interviews. These questions are also based on the eight barriers and positive attributes associated with the behavior.

Examples of Proper and Improper Interviewing Techniques Download Adobe Acrobat Reader (74kb)


Next (Organizing and Analyzing the Results)

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© November 2004

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