Purpose and Description
Barrier Analysis is a rapid assessment tool used in community health
and other community development projects to identify behavioral
determinants associated with a particular behavior so that more
effective behavior change communication messages, strategies and
supporting activities (e.g., creating support groups, changing community
norms, creating alternative activities) can be developed. It focuses
on eight determinants: perceived susceptibility, perceived severity,
perceived action efficacy, perceived self-efficacy, cues for action,
perceived social acceptability, perception of Divine will, and positive
and negative attributes of the behavior.
Barrier Analysis can be used at the start of a behavior change
program to determine key messages and activities for intervention.
It can also be used in an ongoing program focusing on behaviors
that have not changed very much despite repeated efforts, in order
to understand what is keeping people from making a particular change.
This facilitator’s guide has been written for trainers to
teach others about Barrier Analysis and/or to learn the technique
themselves. It guides trainers through a step-by-step process for
conducting the analysis and provides background information on the
technique as well as some basic information on behavior change theory.
Trainers are encouraged to adapt the materials to meet their own
Target Groups, Prerequisites and
This manual is designed for people who have some experience with
social and behavior change communication programs and are interested
in learning a new technique for understanding promoters and barriers
to behavior change. Trainers should have experience with facilitating
groups, developing questionnaires and conducting focus group discussions.
Trainees or workshop participants do not necessarily have to know
much about social and behavior change since the workshop provides
a brief overview of what it is all about. However, it is helpful
if participants have at least basic experience in developing questionnaires
and in conducting interviews, either individual or focus group.
If they do not, we suggest extending the workshop to five days and
spending more time on the principles and practices of developing
This workshop is designed to take four days, which includes a field
practicum. As noted above, if participants have limited experience
with developing questionnaires and interviewing, the workshop can
be extended to five days to allow sessions on these two topics.
How This Guide Is Organized
After an introduction, this Facilitator’s Guide outlines
a four-day training program consisting of 23 sessions, along with
a field practicum. The 23 sessions in the guide have been divided
into two parts:
Part One: What Is Barrier Analysis?
- This section defines the key concepts upon which the Barrier
Analysis approach is based, outlines the seven steps of the process,
and illustrates the approach with two examples from the field.
Part Two: How To Conduct Barrier
Analysis - This section leads participants through the
seven steps in the Barrier Analysis process and includes a field
Next (Field practicum)